Itamar Hoshen is a Founding Partner of the firm and one of Israel’s leading strategic communications advisors and media professionals. He advises CEOs, entrepreneurs, controlling shareholders and senior decision-makers on reputation management, strategy, and complex business, legal and public affairs issues.
Itamar is known for his direct, hands-on approach, his close working relationships with senior management teams, and his ability to develop and execute precise and effective communications strategies under pressure. His work is driven by the strength of the idea, a sharp sense of timing, and an instinct for identifying the story that will capture attention and shape the conversation.
He is particularly recognized for his keen understanding of complex communications and crisis situations, combined with creative and unconventional thinking. He has the ability to look at challenges from multiple angles, identify the different interests and sensitivities at play, and develop multidisciplinary solutions that bring together communications, business, legal and regulatory considerations. His approach combines journalistic instinct, a deep understanding of the public agenda and an ability to identify opportunities where others may not immediately see them, turning business developments, ideas and complex issues into compelling stories with real impact.
Itamar began his career in journalism, spending approximately four years as a news editor at Yedioth Ahronoth, Israel Hayom and TheMarker. His newsroom experience and firsthand understanding of how journalists, editors and news organizations think and operate continue to inform his work today: what turns information into a story, how agendas are shaped, what generates interest and, just as importantly, when staying out of the spotlight is the better strategy.
Over the years, Itamar has led strategic communications programs for companies and management teams across the technology, financial services, legal, real estate, automotive, regulatory and infrastructure sectors. His work spans narrative development and positioning, major communications campaigns and advising companies through periods of growth, transformation and heightened public scrutiny. He combines strategic counsel with hands-on execution, from identifying opportunities and shaping ideas through to executing them in the media.
Another core area of Itamar’s practice is communications strategy for complex legal proceedings. He advises Israeli and international entrepreneurs, companies and management teams in high-profile legal proceedings, working closely with lawyers and other professional advisors to align legal, business and communications strategy. His experience includes managing the communications surrounding complex disputes and litigation. In recent years, he has advised a European government in major proceedings in Israel, a group of Swiss investors in ongoing litigation in Israel, and a Spanish investment company in proceedings it initiated in the country.
Among the companies and organizations he advises on an ongoing basis are Bank of America, Swiss private bank Pictet, Ayalon Group, the automotive brands of Union Group, global real estate services firm JLL and US law firm DLA Piper, alongside leading technology companies and law firms.
Itamar is a qualified lawyer and holds a bachelor’s degree in Law and Government from Reichman University (formerly the Interdisciplinary Center Herzliya).
Hedan Orenstein is one of Israel's leading and most experienced strategic advisors. For nearly two decades, he has counselled companies, controlling shareholders, entrepreneurs and senior executives through some of their most complex and sensitive business, communications and public challenges.
Hedan is known for a rare combination of sharp analytical thinking, creativity and an ability to turn complex problems into clear, workable communications strategies. He is particularly skilled at identifying risk and opportunity in multi-stakeholder situations and devising strategic solutions that align business, communications, legal and regulatory considerations. He also advises companies and leadership teams on long-term reputation and positioning, shaping their communications narrative and turning business moves, growth and innovation into stories that resonate and have impact.
Over the years, Hedan has become a trusted advisor and confidant to some of Israel's most senior business leaders and decision-makers. Much of his work is conducted behind the scenes, as a thought partner on significant decisions - from analysing the situation and defining objectives, through shaping strategy and narrative, to steering execution. His experience spans crisis management, corporate disputes, legal and regulatory proceedings and other high-profile matters in Israel and overseas, as well as building and managing proactive, long-term communications programs for companies, brands and executives.
Hedan advises leadership teams and controlling shareholders in situations where reputation, media, legal and business considerations converge, demanding precise, creative and, at times, unconventional solutions.
Throughout his career, Hedan has advised on some of the most prominent cases and events to reach the public agenda, including insolvency proceedings involving well-known companies and complex white-collar matters. Technology has also become a significant part of his practice. He advises technology companies at every stage, from start-ups and scale-ups to global technology groups. Alongside this, Hedan advises public companies on transactions and major capital markets matters.
Among the companies and groups he currently advises are Netivei Israel, Ayalon Insurance and Finance, Edeltech, KPMG, global technology company SAP, the Teddy Sagi Group, the Tadiran Group and the Abu Group, among others.
Hedan is a qualified lawyer, a graduate of the Faculty of Law at the Hebrew University of Jerusalem, and holds an MBA from Tel Aviv University's Recanati program. He began his professional career as a legal intern in the legal department of the Israel Antitrust Authority.
Hedan Orenstein is one of Israel's leading and most experienced strategic advisors. For nearly two decades, he has counselled companies, controlling shareholders, entrepreneurs and senior executives through some of their most complex and sensitive business, communications and public challenges.
Hedan is known for a rare combination of sharp analytical thinking, creativity and an ability to turn complex problems into clear, workable communications strategies. He is particularly skilled at identifying risk and opportunity in multi-stakeholder situations and devising strategic solutions that align business, communications, legal and regulatory considerations. He also advises companies and leadership teams on long-term reputation and positioning, shaping their communications narrative and turning business moves, growth and innovation into stories that resonate and have impact.
Over the years, Hedan has become a trusted advisor and confidant to some of Israel's most senior business leaders and decision-makers. Much of his work is conducted behind the scenes, as a thought partner on significant decisions - from analysing the situation and defining objectives, through shaping strategy and narrative, to steering execution. His experience spans crisis management, corporate disputes, legal and regulatory proceedings and other high-profile matters in Israel and overseas, as well as building and managing proactive, long-term communications programs for companies, brands and executives.
Hedan advises leadership teams and controlling shareholders in situations where reputation, media, legal and business considerations converge, demanding precise, creative and, at times, unconventional solutions.
Throughout his career, Hedan has advised on some of the most prominent cases and events to reach the public agenda, including insolvency proceedings involving well-known companies and complex white-collar matters. Technology has also become a significant part of his practice. He advises technology companies at every stage, from start-ups and scale-ups to global technology groups. Alongside this, Hedan advises public companies on transactions and major capital markets matters.
Among the companies and groups he currently advises are Netivei Israel, Ayalon Insurance and Finance, Edeltech, KPMG, global technology company SAP, the Teddy Sagi Group, the Tadiran Group and the Abu Group, among others.
Hedan is a qualified lawyer, a graduate of the Faculty of Law at the Hebrew University of Jerusalem, and holds an MBA from Tel Aviv University's Recanati program. He began his professional career as a legal intern in the legal department of the Israel Antitrust Authority.
Itamar Hoshen is a Founding Partner of the firm and one of Israel’s leading strategic communications advisors and media professionals. He advises CEOs, entrepreneurs, controlling shareholders and senior decision-makers on reputation management, strategy, and complex business, legal and public affairs issues.
Itamar is known for his direct, hands-on approach, his close working relationships with senior management teams, and his ability to develop and execute precise and effective communications strategies under pressure. His work is driven by the strength of the idea, a sharp sense of timing, and an instinct for identifying the story that will capture attention and shape the conversation.
He is particularly recognized for his keen understanding of complex communications and crisis situations, combined with creative and unconventional thinking. He has the ability to look at challenges from multiple angles, identify the different interests and sensitivities at play, and develop multidisciplinary solutions that bring together communications, business, legal and regulatory considerations. His approach combines journalistic instinct, a deep understanding of the public agenda and an ability to identify opportunities where others may not immediately see them, turning business developments, ideas and complex issues into compelling stories with real impact.
Itamar began his career in journalism, spending approximately four years as a news editor at Yedioth Ahronoth, Israel Hayom and TheMarker. His newsroom experience and firsthand understanding of how journalists, editors and news organizations think and operate continue to inform his work today: what turns information into a story, how agendas are shaped, what generates interest and, just as importantly, when staying out of the spotlight is the better strategy.
Over the years, Itamar has led strategic communications programs for companies and management teams across the technology, financial services, legal, real estate, automotive, regulatory and infrastructure sectors. His work spans narrative development and positioning, major communications campaigns and advising companies through periods of growth, transformation and heightened public scrutiny. He combines strategic counsel with hands-on execution, from identifying opportunities and shaping ideas through to executing them in the media.
Another core area of Itamar’s practice is communications strategy for complex legal proceedings. He advises Israeli and international entrepreneurs, companies and management teams in high-profile legal proceedings, working closely with lawyers and other professional advisors to align legal, business and communications strategy. His experience includes managing the communications surrounding complex disputes and litigation. In recent years, he has advised a European government in major proceedings in Israel, a group of Swiss investors in ongoing litigation in Israel, and a Spanish investment company in proceedings it initiated in the country.
Among the companies and organizations he advises on an ongoing basis are Bank of America, Swiss private bank Pictet, Ayalon Group, the automotive brands of Union Group, global real estate services firm JLL and US law firm DLA Piper, alongside leading technology companies and law firms.
Itamar is a qualified lawyer and holds a bachelor’s degree in Law and Government from Reichman University (formerly the Interdisciplinary Center Herzliya).
Tal Shapira is a Partner at the firm, with more than 15 years of experience providing strategic communications counsel to clients across the legal, business, regulatory and real estate sectors.
Tal specializes in developing communications strategies, crisis management and managing complex communications matters. He provides ongoing counsel to companies, businesses and law firms, advising clients on media relations and on matters involving significant business, legal and public sensitivities.
Over the years, Tal has advised a wide range of leading law firms, including Firon, Pearl Cohen and Lipa Meir, whose practices span numerous areas of commercial law. He also advises major companies and organizations in the Israeli market, including Netivei Israel and Soglowek, as well as companies operating in the real estate, retail and financial sectors.
His experience also includes providing communications counsel in complex legal proceedings, advising defendants in criminal proceedings, and representing trustees and other court-appointed officers in insolvency and restructuring proceedings.
Tal joined the firm in 2019. Today, alongside managing strategic client accounts, he plays an active role in the firm’s professional management and leads client teams across the firm.
Tal holds a B.A. in Communication from Sapir Academic College.
Matan Bar-Nir is a Partner at the firm, with more than a decade of experience in communications and strategic consulting. He began his professional career in law before moving into journalism, where he served as a legal and business correspondent for Globes. His experience across these fields gives him an in-depth understanding of Israel’s business, legal and media landscape.
Before entering the communications industry, Matan practiced law in the litigation department of Erdinast, Ben Nathan, Toledano & Co., where he also completed his legal internship. In this role, he was involved in representing companies and handling complex commercial disputes.
Today, Matan advises a wide range of companies and organizations, supporting them in developing communications strategies, managing their reputations, and navigating significant business and communications initiatives. His clients include the automotive brands of Union Group, publicly traded companies listed on the Tel Aviv Stock Exchange, startups and leading high-tech companies, financial institutions, and leading law firms.
Matan has extensive experience in crisis management and matters involving significant public and media sensitivity, as well as in initiatives aimed at building and strengthening the long-term presence and positioning of companies and brands. As a Partner, he manages strategic client accounts and leads client teams across the firm.
Matan is a qualified attorney and holds an LL.B. from the Hebrew University of Jerusalem.
Meron Aronovitch is a senior communications consultant with 10 years of experience in communications and strategic consulting, coupled with 10 years of experience as a content editor, format creator, and television presenter in the fields of economics, capital markets, and sports.
Meron specializes in advising clients in the capital markets, financial, and technology sectors, boasting extensive experience working with international companies, organizations, and institutions.
Over the years, Meron has served as a spokesperson and communications strategist for over 40 international and financial public companies across a diverse range of fields, including Cross River Bank, Frutarom, Shamir Optics, Itamar Medical, Kamada, Foamix, RedHill, PharmoCann and Amida Hedge Fund, as well as organizations and institutions such as the Scouts, the Israel Medical Association, Sapir College, the Society for Ecology and Environmental Sciences, and more.
Meron holds a B.A. in Economics and Business Management from the Ruppin Academic Center.
Ilanit is a highly experienced Journalist, Editor, Content creator and Communications Professional who worked in the most widely distributed newspapers in Israel. As a consultant, she worked with clients in tech, renewable energy, law and intellectual property. Ilanit created and implemented media strategies and content for all media channels, from PR announcements, bylines and interviews, through social media posts and campaigns.
Ilanit holds a bachelor's degree in communications and middle east studies from the Hebrew University of Jerusalem.
Itay is a senior communications advisor, with extensive experience in representing international companies and brands from a variety of fields, including: technology, transportation, fintech and consumerism.
Itay has gained vast experience in formulating a PR strategies, journalistic writing, creating collaborations, launching, and producing media events.
Among the companies he has supported in recent years are the popular transportation app Pango, the dating app bumble, the Israeli Fintech Association, Captain Credit by D&B and many more.
Prior to joining the communication world, Itay has performed for two decades as a theater actor and was active in the field of culture in Israel and starred in many productions.
Itay is a graduate of Marketing, Spokesperson and Public Relations studies at the school of the advertising and digital companies - "habetzefer", and a graduate of the prestigious "Nissan Nativ" studio for acting studies
Judith Ungar is a senior media consultant with over 5 years of experience in media and PR, specializing in the high-tech sector.
Native English speaker with a proven track record of cultivating relationships with local and international clients.
Before joining OH! PR, she held a variety of consulting and PR positions and gained extensive experience working with clients from the high-tech and culture industries.
Specializes in media accompaniment, crisis management and crafting public image & media strategies for organizations.
Judith has a bachelor's degree in film and television from Tel Aviv University.
Yehuda is a Media Consultant with six years of experience in journalism and public relations. He commenced his career at the Office of the Minister of Transport, where he liaised with ministry department heads, mayors, and political activists. His subsequent role was as a news editor, researcher, and social media manager at the digital department of "Kan News."
Yehuda spent the majority of his journalistic career as an editor in the news department of "Haaretz" newspaper, specializing in journalistic writing and editing across various fields such as politics, security, and education.
As a communications consultant, Yehuda has advised clients in the fields of Health, Welfare, and Technology. Among his clients are prominent entities such as the pharmaceutical company Roche, the Israel Medical Association, and the biotechnology company Brainsway, among others.
Hadar is a communications and PR consultant with experience in executing communications strategies for various companies, content writing, public campaigns management, and brand event planning.
Hadar has experience advising clients across the financial services, capital markets, consumer and retail sectors. Her clients have included a leading investment house, the Federation of Israeli Chambers of Commerce, a Swiss bank, a consumer credit card company and a leading sports brand.
Alongside completing a program in spokesperson training, marketing and public relations at 'Habetzefer' - the School of Advertising and Digital Companies - Hadar holds a bachelor’s degree in Political Science and Law from the City University of New York, as well as a master’s degree in Diplomacy and Conflict Resolution from Reichman University.
Dolev is a communications professional with over a decade of experience across diverse sectors, having served both as a spokesperson in the public sector and as a communications consultant in the private sector.
He brings extensive expertise in writing and content creation, developing and implementing tailored communications strategies for varied audiences, and managing complex media crises. Prior to joining Orenstein-Hoshen, Dolev served as spokesperson for the Department of Internal Police Investigations (MAHASH), the Tel Aviv District Attorney’s Office, and the Jerusalem District Attorney’s Office.
Dolev completed his military service in the Israel Defense Forces with the rank of Captain, serving as an officer in the IDF Spokesperson’s Unit in key spokesperson roles, including for the Technology and Logistics Directorate and the Medical Corps during the COVID-19 pandemic.
Alongside his experience in traditional media relations, Dolev brings strong expertise in internal communications management, social media strategy, and the creation of platform-adapted content. His skill set also includes the production and editing of visual and graphic materials for communications, branding, public information, and training purposes.
Dolev holds an LL.B. from The College of Management and an LL.M., specializing in Public Law, from Tel Aviv University. He completed his legal internship at Naschitz Brandes Amir & Co. In addition, he holds a Practical Engineering diploma in Television and Film Production.
Meital Simhon is a Finance Manager with over six years of extensive experience operating at the intersection of strategic and financial decision-making within the real estate, planning, and communications sectors.
At our firm, Meital oversees all accounting, economic, and financial operations, serving as the primary point of contact for these functions. Holding a B.A. in Economics and Management from Sapir College, she spearheads comprehensive budget-versus-actual analyses, cash flow forecasting, and rigorous financial controls. Her unique blend of sharp financial acumen and broad strategic perspective enables her to navigate complex processes and provide a robust economic foundation for informed decision-making.
Effi Guy is a seasoned entrepreneur and businesswoman with over 20 years of experience in establishing, managing, and divesting companies both in Israel and internationally. Throughout her career, Effi has driven growth processes across hundreds of companies, overseen three successful 'exits', and led workforces of hundreds of employees.
At our firm, Effi guides senior management and staff through various stages of growth and development. Her expertise includes designing precise organisational structures as the company scale, reinforcing corporate culture, and embedding management routines. She focuses on talent development and retention, while coaching executives to adopt a leadership mindset that empowers their teams.
In parallel, Effi is an integral partner in the firm’s strategic and business planning, including the evaluation of growth engines and the leadership of mergers and strategic collaborations.
The combination of her profound entrepreneurial experience, broad systemic vision, and unique ability to distil complex management challenges, allows Effi to serve as a strategic anchor for companies throughout their expansion and evolution.
Eti brings over a decade of experience in operations, employee experience, and project coordination within global organizations.
At Orenstein Hoshen, she supports the day-to-day flow of the company, overseeing meeting coordination, office operations, finance and employee welfare initiatives.
She also brings extensive experience in planning and managing events, leading projects, and creating engaging experiences in fast-paced environments.
Known for her people-first approach, strong organizational skills, and attention to detail, Eti helps create an efficient, dynamic, and collaborative environment that supports the company's team and activities.
Graduated BA at life and social sciences from Bar Ilan University and an MBA at business management with specialization at marketing and advertising – Ono academic College.